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GE MyTech

GE had an innovative, enterprise scale IT platform that they wanted to take to market, and they needed a brand to do so. I lead the team in creating its core narrative, name, brand mark, art direction, as well as its communication strategy. It resulted in a successful go-to-market-launch through B2B channels.

Project Roles
Copywriter, Creative Director, Designer, Editor (Brand/Content), Editor (Copy)
Company
General Electric
Skills
Art Direction, Brand Management, Brand Strategy, Conceptual, Creative Direction, Creative Research, Creative Strategy, Design
Media
Brand Guidelines, Brand Identity, Branding, Illustrations, Naming, Pitch Decks, Taglines
Project Industries
Technology
GE MyTech
GE MyTech
GE MyTech
GE MyTech
GE MyTech
GE MyTech
GE MyTech
GE MyTech