GE had an innovative, enterprise scale IT platform that they wanted to take to market, and they needed a brand to do so. I lead the team in creating its core narrative, name, brand mark, art direction, as well as its communication strategy. It resulted in a successful go-to-market-launch through B2B channels.
- Project Roles
- Copywriter, Creative Director, Designer, Editor (Brand/Content), Editor (Copy)
- General Electric
- Art Direction, Brand Management, Brand Strategy, Conceptual, Creative Direction, Creative Research, Creative Strategy, Design
- Brand Guidelines, Brand Identity, Branding, Illustrations, Naming, Pitch Decks, Taglines
- Project Industries