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Coke + NASCAR - "Family Dinner"

Coke needed a national campaign to promote their products in a variety of “fooding” settings including on NASCAR race day. NASCAR fans know that the drivers are like family especially when it comes to the trash talk. We took this even further and created a “family dinner” full of good food, ice-cold Coca-Cola, and a healthy dose of banter amongst our drivers. Because of COVID protocol, only one driver was allowed on set at a time, but thanks to a masterful edit by Hero Post, you’d never know.

Project Roles
Copywriter
Company
Coca-Cola
Skills
Conceptual, Food, Humor, Scripting, Content Strategy
Media
Commercials - Broadcast, Commercials - Video, Products - Digital, Social Media Content, Film/TV Credits, Short Films
Project Industries
Beverage, Entertainment, Sports