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vitaminwater

An iconic aspect of a vitaminwater bottle is the label. Not the nutrition label, but the other side, where the brand shares a little nugget of interest to give people a chuckle and potentially inspire them to buy the product. I focused on creating relatable stories interweaved with the vitamin benefits to create an experience that tastes almost as good as the drink itself

Project Roles
Content Strategist, Copywriter
Company
vitaminwater
Skills
Copywriting, Creative Direction, Creative Strategy, Humor
Media
Advertising, Branded Content, Packaging
Project Industries
Beverage, Packaged Goods
vitaminwater
vitaminwater
vitaminwater
vitaminwater
vitaminwater
vitaminwater
vitaminwater
Collaborators