The coffee industry needed a fresh start, with at-home options compromising flavor and quality. Jot set out to wake up the industry—and people’s taste buds—with a proprietary brewing method resulting in ultra concentrated, exquisite coffee. Founders Andrew and Palo came to us to create a digital experience as delicious as their product. As the Design Lead for Jot’s digital platform, I made sure the site felt simple and masterful, while also inviting and magical. The result? Pure potential, and lots of buzz.