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French's Mustard Beer

We were asked to come up with a way for French's Classic Yellow Mustard to own summer grilling season in 2020. The idea: create beer brewed with French’s Classic Yellow Mustard. The results: totally sold out online in 20 minutes flat, while getting 2 billion impressions, 23 million social impressions and coverage in over 900 media outlets.

Project Roles
Copywriter
Company
Fitzco
Skills
Conceptual, Copywriting, Creative Direction
Media
Advertising, Campaigns
Project Industries
Advertising
Collaborators