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Ladies Let's Lube - Durex

As a way to remind us to remove the stigma behind the use of lube Durex launched the campaign Ladies Let's Lube. An awareness campaign that explained to women its completely normal to be a bit dry down there and there is no shame in reaching for lube. We wanted to be at the forefront of women's mind ahead of Valentine's day. So while the UK started a year with Dry Jan (a month of no-alcohol) we took the opportunity to create and asset that played on the name of the month. Our little ad was featured in OOH, Print and Social, asking and reminding people January didn't need to be dry in the bedroom.

Project Roles
Producer, Project Manager
Company
Durex
Skills
Producing, Project Management
Media
Advertising, Billboards, Magazines, Social Media Content
Project Industries
Advertising, Health/Pharma
Ladies Let's Lube - Durex