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Hveits

Naming and visual identity for Hveits Jewelry Studio. Hveits jewelry is inspired by the owners’s fictional writings on humans, animals, space, magic and beyond. Hveits means white in Gothic language. White as the combination of all colors and, at the same time, the absence of them. White for the space, white for the silver. The logotype was created based on the Gothic letter “Hwair” or ƕ - expressing the [hʷ] or [ʍ] sound (reflected in English by the inverted wh-spelling for [ʍ]). A new ligature was designed based on blackletter type creating a contemporary representation of the ancient letter.

Project Roles
Content Strategist, Designer
Skills
Adobe Illustrator, Brand Strategy, Naming
Media
Apparel, Brand Guidelines, Brand Identity, Naming
Project Industries
Fashion, Lifestyle
Hveits
Hveits
Hveits
Hveits
Hveits