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The Gordon Hotel Identity and Strategy
With its rotating space to showcase local art, conduct workshops, and host visiting artists, the Gordon Hotel is more than a hotel. It’s a gateway to the creative community of Eugene, Oregon—a distinction that inspired the Gordon’s brand identity.
- Project Roles
- Art Director, Designer, Type Designer
- Company
- The Gordon Hotel
- Skills
- Brand Strategy, Creative Strategy, Environments, Experience Design, Mixed Media, Print, Type Design
- Media
- Brand Guidelines, Brand Identity, Branding, Lettering, Logos, Products - Physical, Typography
- Project Industries
- Lifestyle, Travel/Tourism
