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The Gordon Hotel Identity and Strategy

With its rotating space to showcase local art, conduct workshops, and host visiting artists, the Gordon Hotel is more than a hotel. It’s a gateway to the creative community of Eugene, Oregon—a distinction that inspired the Gordon’s brand identity.

Project Roles
Art Director, Designer, Type Designer
Company
The Gordon Hotel
Skills
Brand Strategy, Creative Strategy, Environments, Experience Design, Mixed Media, Print, Type Design
Media
Brand Guidelines, Brand Identity, Branding, Lettering, Logos, Products - Physical, Typography
Project Industries
Lifestyle, Travel/Tourism
The Gordon Hotel Identity and Strategy
The Gordon Hotel Identity and Strategy
The Gordon Hotel Identity and Strategy
The Gordon Hotel Identity and Strategy
The Gordon Hotel Identity and Strategy
The Gordon Hotel Identity and Strategy
The Gordon Hotel Identity and Strategy
The Gordon Hotel Identity and Strategy
The Gordon Hotel Identity and Strategy
The Gordon Hotel Identity and Strategy