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MyClairol

The Challenge: At-home hair color is one-size-fits all. A woman with thick, curly hair and no grays uses the same brunette shade as a woman with short, already-half-gray, pin-straight locks. Not ideal. Clairol wanted to change that by creating customizable at-home hair color. To do so, they needed new packaging and an easy-to-navigate website dedicated to the new service. The Solution: I worked with packaging designers to make the customized kits feel fun, witty, welcoming and easy to use. I also partnered with UX designers to build out the flow of the site. Last but not least, I wrote all the content for the site, ensuring everything felt simple and fun while encouraging trial.

Project Roles
Content Strategist, Copywriter, Creative Director
Company
COTY
Skills
Content Strategy, Copywriting, Creative Direction, Creative Strategy, Webflow
Media
Websites
Project Industries
Advertising, Beauty
MyClairol