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Pennie

Introducing Pennsylvania's very own health insurance marketplace. So long Healthcare.gov. Hello Pennie. Working closely with a designer, I was one of two people to really sculpt and define what the Pennie brand looked and sounded like and developed the brand guidelines for Pennie. The result is a brand that is clear, empathetic, and helpful.

Project Roles
Copywriter
Company
Pennie
Skills
Brand Management, Brand Strategy, Copywriting
Media
Brand Guidelines, Brand Identity, Branding
Project Industries
Health/Pharma
Pennie
Pennie
Pennie
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Pennie
Collaborators