Mentos Australia Social Media
During my time at MJW Advertising in Sydney, Australia, I was the lead designer carrying the visuals behind the Mentos Instagram account.
I introduced the use of illustration and character design using the actual Mentos candy as a starting point, engaging with fun and daily sketches or situations the users might experience. The "Stay Fresh" Mentos spirit would be behind each illustration idea.
I also created in-house product photography to use in contests and promo products.
Engagement increased by more than 50% and users were delighted with the posts, engaging in comments, shares and participating in all the contests.
Random Fun Fact: All the visual content I created for Mentos Australia was picked up by Mentos Germany to share in their social media platforms!
- Project Roles
- Designer, Illustrator
- Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Digital
- Character Designs, Illustrations, Social Media Content, Visual Designs
- Project Industries
- Advertising, Packaged Goods