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Mentos Australia Social Media

During my time at MJW Advertising in Sydney, Australia, I was the lead designer carrying the visuals behind the Mentos Instagram account. I introduced the use of illustration and character design using the actual Mentos candy as a starting point, engaging with fun and daily sketches or situations the users might experience. The "Stay Fresh" Mentos spirit would be behind each illustration idea. I also created in-house product photography to use in contests and promo products. Engagement increased by more than 50% and users were delighted with the posts, engaging in comments, shares and participating in all the contests. Random Fun Fact: All the visual content I created for Mentos Australia was picked up by Mentos Germany to share in their social media platforms!

Project Roles
Designer, Illustrator
Company
Mentos
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Digital
Media
Character Designs, Illustrations, Social Media Content, Visual Designs
Project Industries
Advertising, Packaged Goods
Mentos Australia Social Media
Mentos Australia Social Media
Mentos Australia Social Media
Mentos Australia Social Media