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Victoria's Secret – Find Your Fragrance

Victoria’s Secret customers were largely unaware of the brand’s family of award winning prestige fragrances and those who were, didn’t really understand the olfactive notes and emotional characteristics of the “juice.” Our goal was to elevate VSB's brand projection and help the customer differentiate the fragrances and find hers, based on her mood/personality and scent preferences.

Project Roles
Creative Director
Company
Victoria's Secret
Skills
Art Direction, Creative Direction, E-Commerce, Information Architecture, Interaction, Low / High Fidelity Prototyping, Management of Teams 1-10, Mobile, Motion, Sketching, Storyboarding, Strategy, Usability Testing, User Interviews, Visual Development
Media
Branded Content, UX Designs, Visual Designs, Web Apps
Project Industries
Beauty, Retail
Victoria's Secret – Find Your Fragrance
Victoria's Secret – Find Your Fragrance
Victoria's Secret – Find Your Fragrance
Victoria's Secret – Find Your Fragrance