The Chow Kit Hotel
The Chow Kit is Ormond Hotel’s first design-led, experience-driven hotel. Located in the city’s storied Chow Kit district – an area rich in character and history The Chow Kit is a nod to this past. The 113-room boutique hotel marries tradition with modernity, taking inspiration both from its surroundings and its guests. The streets surrounding the Chow Kit are full of stories, and it’s these stories that inform the hotel’s interesting, inviting spaces.
I worked on branding guidelines and design with renowned New York firm Studio Tack. Their goal was to take cues from the familiarity of Malaysia and the modern worldliness of the city, blending cosmopolitan and cosy finishes with comfort. I wanted to make conscious choices on every level from logo and typography to color and photography direction that would pay homage to this historic part of Malaysia with a new-age twist.
- Project Roles
- Studio Tack
- Art Direction, Brand Strategy, Design, Type Design
- Brand Guidelines, Brand Identity, Branding
- Project Industries
- Lifestyle, Luxury, Restaurant, Travel/Tourism