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Folgers

Americans buy more Folgers coffee than any other brand. For the American college student, thanks to our new coffee culture, it’s a different story. This regional, OOH campaign was a single minded effort to reach those “emerging coffee drinkers” with a “hipper,” benefit driven message.

Project Roles
Copywriter
Company
Folgers
Skills
Copywriting
Media
Billboards, Posters
Project Industries
Advertising
Folgers
Folgers
Folgers
Folgers