TrueCar Adviser

TrueCar, Inc. exists to create a world where shopping for a car is uplifting. TrueCar's digital automotive marketplace helps car shoppers consider choices from every angle—all with a clear view of what’s a great deal. TrueCar collaborated with the international design consultancy Pentagram on a new brand identity and partnered with AREA 17 for a re-design of their blog, TrueCar Advisor, in my time working with them.

Previously, most users arrived at TrueCar Advisor through a google search and didn't spend much time on the site after reading the article they searched for. Our goal was to design a blog that users can trust and consult for all their car buying needs.

I was the design lead on TrueCar Advisor while at AREA 17. The full project team is as follows:

Taurean Butler | Product Director, Strategy, UX Design
Mark Jerecke | Creative Director
Joyce Verheije | Front End Development
Peter DuCharme | Back End Development
Steve Reynolds Ramos | Project Management
Steven Bazarian | Design Lead

Branding by Pentagram and illustrations by Niceshit Studio
Website designed by AREA 17, 2020