Playstation Grand Turismo 6

To launch the new Gran Turismo 6 game, we created "First Love”, a three-chapter interactive social documentary that shared the story of how Mario Andretti's began his legendary racing career by building his first race car, a 1948 Hudson, with his friends. Viewers followed Mario’s journey to becoming a race car driver online, interacted with the mechanics during a live restoration of the Hudson and watched Mario reunite with his first car that was scanned into GT6 for everyone to race.