Galaxy Fund Management offers Bitcoin and diversified crypto exposure via two passive funds. Galaxy Fund Management needed a brand identity that balanced legitimacy with institutional investors while standing out in an increasingly crowded digital asset market.
Galaxy Fund Management hired us to create a new visual identity and messaging strategy. The new visual identity needed to inspire trust, feel sophisticated and be authoritative while nodding to the innovative yet nascent cryptocurrency vanguard without alienating traditional investors.
Art Director, Creative Director, Designer, Illustrator
Gravy Boat Regatta
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Creative Direction, Creative Strategy, Marketing Strategy, Visual Development