Okay
Galaxy Identity Design

Galaxy Fund Management offers Bitcoin and diversified crypto exposure via two passive funds. Galaxy Fund Management needed a brand identity that balanced legitimacy with institutional investors while standing out in an increasingly crowded digital asset market. Galaxy Fund Management hired us to create a new visual identity and messaging strategy. The new visual identity needed to inspire trust, feel sophisticated and be authoritative while nodding to the innovative yet nascent cryptocurrency vanguard without alienating traditional investors.

Project Roles
Art Director, Creative Director, Designer, Illustrator
Company
Gravy Boat Regatta
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Creative Direction, Creative Strategy, Marketing Strategy, Visual Development
Media
Brand Guidelines, Brand Identity, Illustrations, Infographics, Logos, Personas, Typography, Visual Designs
Project Industries
Finance, Technology
Galaxy Identity Design
Galaxy Identity Design
Galaxy Identity Design
Galaxy Identity Design
Galaxy Identity Design
Galaxy Identity Design
Galaxy Identity Design
Galaxy Identity Design
Galaxy Identity Design
Galaxy Identity Design
Galaxy Identity Design
Galaxy Identity Design
Collaborators