Uniform set its own brief – to make this magical event accessible to the non-fan. We recruited creatives from each of the 32 competing countries. After every match, the two artists had to use their skill, pace and creative genius to produce a piece of work inside 90 minutes. The competing works were then displayed side by side on 326490.com. The responses went live 24 hours after the game, with the finished works from all 64 matches forming a unique creative expression of the World Cup muse.