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Diet Coke "It's Mine" Fashion Week

In order to generate awareness and social buzz for the launch of Diet Coke’s 10MM unique bottle designs hitting shelves across the country, we designed an immersive environment perfect for guests to experience, engage, and share their love of Diet Coke. The 2-day pop-up event was hosted at Canoe Studios in New York City during Fashion Week where guests were encouraged to attend by a partnership with celebrity fashion expert, Brad Goreski.

Project Roles
Executive Producer
Company
Diet Coke
Skills
Producing
Media
Events
Project Industries
Beverage
Diet Coke "It's Mine" Fashion Week
Diet Coke "It's Mine" Fashion Week
Diet Coke "It's Mine" Fashion Week
Diet Coke "It's Mine" Fashion Week
Diet Coke "It's Mine" Fashion Week
Diet Coke "It's Mine" Fashion Week