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lululemon yoga manual launch
The 124-page manual for mind.ful.on, lululemon’s own Yoga Leadership Teacher Training program was in need of fresh content as well as a redesign in preparation for new demands and distribution of the book and its global use.
The book was to coincide with the annual ambassador gathering where, as a sign of gratitude the ambassadors were supplied with a variety of bespoke merchandise.
- Project Roles
- Designer, Editor (Brand/Content), Product Designer
- Company
- Lululemon
- Skills
- Adobe InDesign, Brand Management, Type Design
- Media
- Branded Content, Branding, Brand Identity, Editorial Designs, Events, Product Designs
- Project Industries
- Lifestyle
