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NBC Fashion Star

Armed with the insight that over 76% of our audience watches Fashion Star with their portable device within reach, we wanted to offer them a convenient way to keep the conversation flowing. By combining V.I.P celebrity social media aspects with high fashion details and behind the scenes information, we were able to create a fully integrated environment for our audience to explore during commercial breaks.

Project Roles
Creative Director
Company
Macy's
Skills
2D, Design, Interactive, Art Direction
Media
Products - Digital
Project Industries
Fashion
NBC Fashion Star
NBC Fashion Star
NBC Fashion Star
NBC Fashion Star
NBC Fashion Star