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Orangetheory Fitness Mother's Day Campaign

Contracted as part of the core creative team for the corporate office of the specialty fitness club. As a creative copywriter, I write for social channels, app, email marketing, web and more. Also ideate high-level campaigns, especially as it relates to the #OrangetheoryAtHome videos (scripting punchy copy for start/end cards, corresponding social posts) and seasonal concepts (including the "IOU" Mother’s Day examples, shown here).

Project Roles
Writer
Company
Orangetheory Fitness
Skills
Copywriting, Creative Strategy
Media
Social Media Content
Project Industries
Lifestyle
Orangetheory Fitness Mother's Day Campaign
Orangetheory Fitness Mother's Day Campaign
Orangetheory Fitness Mother's Day Campaign