State Farm "Neighborhood Sessions"

State Farm wanted a music platform, so rather than do a typical tour tie-in, we created a bespoke series of one hour tv music/docu specials for Turner featuring big name artists who have done good for their community. We took them back, met the people who influenced them, the people who are still embodying the ethos of "good neighbors" in the community and then put on a musical performance as a thank you to the community. We did 4 specials, featuring Jennifer Lopez, Dave Matthews, Usher and Toby Keith. The specials were also supported by social content, radio, print/OOH and TVC's.