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Telling an entire brand story is a big deal
Genentech does a lot of stuff. But there hadn't been an attempt to connect all the different pieces in compelling, useable way. Media used this to understand the depth and breadth of Genentech's work. Industry used pieces of it to educate staff and stakeholders. Employees used pieces of it to explain their unique piece of the work to potential partners.
- Project Roles
- Creative Director, Editor (Brand/Content)
- Company
- Genentech
- Skills
- Brand Management, Creative Direction, Creative Strategy
- Media
- Brand Identity, Branded Content, Case Study Videos, Web Apps, Websites
- Project Industries
- Health/Pharma