Okay
Telling an entire brand story is a big deal

Genentech does a lot of stuff. But there hadn't been an attempt to connect all the different pieces in compelling, useable way. Media used this to understand the depth and breadth of Genentech's work. Industry used pieces of it to educate staff and stakeholders. Employees used pieces of it to explain their unique piece of the work to potential partners.

Project Roles
Creative Director, Editor (Brand/Content)
Company
Genentech
Skills
Brand Management, Creative Direction, Creative Strategy
Media
Brand Identity, Branded Content, Case Study Videos, Web Apps, Websites
Project Industries
Health/Pharma