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Brochureware site --> Digital publishing platform

As the head of the Genentech corporate brand, I lead the brand strategy, creative execution, and guidelines development to turn the gene.com into a thought-leadership platform.

Project Roles
Creative Director
Company
Genentech
Skills
Brand Management, Content Strategy, Copywriting, Creative Direction, Information Architecture, Wrangling - Creatives
Media
Branding, Visual Designs, Websites
Project Industries
Health/Pharma
Brochureware site --> Digital publishing platform
Brochureware site --> Digital publishing platform
Brochureware site --> Digital publishing platform