Russell Athletic Social Campaigns

As the agency of record for Russell Athletic, we were tasked with creating 10 unique pieces of content to integrate into the social calendar each month for the brand’s Instagram. I worked closely with Creative Director to ideate campaign thematics, source models, stylists, and photographer partners. The result was a diverse range of content and a 30% increase in social followers in less than a year. Here are a few selects from some of my favorite shoots.