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Google – North Pole Broadcasting Channel

Every holiday season, Google lets people experience the North Pole by exploring Santa’s Village—an immersive month-long experience full of games, videos, and festive fun facts that culminates in Santa Tracker (a feature that lets you follow Santa’s trip in real time) on Christmas Eve. But Santa doesn’t do it alone. We gave everyone in the North Pole time in the spotlight by bringing their stories (both big and small) to life on social through a parody television network that ran throughout December. As the main copywriter on the campaign, I was responsible for writing and concepting fun, festive social copy for the shows.

Project Roles
Copywriter
Company
Google
Skills
Copywriting
Media
Social Media Content, Social Media Copy
Project Industries
Advertising, Technology
Google – North Pole Broadcasting Channel