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E*TRADE FINANCIAL

Despite E*TRADE’s lack of social presence, E*TRADE wanted to find a way to encourage young adults to start investing their money. A two-part series of chewable social content was created to debunk millennial myths and fears about investing their money. Money Talk breaks down obnoxious financial jargon into the simplest terms that new investors could understand. Horror Posters warn young investors of all the scary things that could happen if you don’t start taking control of your finances in a way that's easy to understand. My partner and I led this project from concept to copy and design. I worked with animators to carry out my vision. Going above and beyond expectations, we created one of the most successful pieces of social our client has seen.

Project Roles
Art Director, Designer
Company
ETRADE
Skills
Art Direction, Cartoonist, Comedy, Design, Humor, Interactive, Social, Social Media Strategy
Media
2D Animations, Interactive Videos, Products - Digital, Social Media Content, Social Media Copy
Project Industries
Advertising, Education, Software, Technology
E*TRADE FINANCIAL