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Andi Brand
ANDI is an independent, family-owned handbag brand designed and run by Andrea Weinberg. ANDI needed to establish a consistent messaging strategy, and update the brand’s look in order to feel as premium as the bags themselves. We established a coherent messaging strategy and visual identity for the ANDI brand, and then helped ANDI pull that through to their website and social media feeds. We designed a new site, and we shot a bunch of new product shots and video content. Today, ANDI is consistent across every consumer touchpoint and growing year over year.
- Project Roles
- Art Director, Content Producer, Creative Director, Director, Writer
- Company
- Gravy Boat Regatta
- Skills
- Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Conceptual, Content Strategy, Design, Sound Design, Still Life Photography
- Media
- 2D Animations, Brand Identity, Commercials - Video, Illustrations, Interaction Designs, Photography
- Project Industries
- Fashion, Retail, Travel/Tourism
