The New York Times makes thousands of minor mistakes per year, from misspelled names to misplaced quotes. Correcting them and acknowledging them in print is a hallmark of their commitment to transparency and integrity. With trust in the news media at an all-time low, we know that trust has to be earned, and admitting one’s mistakes not only builds trust, it also builds a bond. Using the Times’s printed errors, we created an integrated campaign to convey that message, and earn the trust of new readers. We also took the concept beyond the news, and related it to everyday people who make mistakes; using our resources as journalists and storytellers to help them fix their mistakes, while also generating content in print and new media.
- Project Roles
- Art Director, Designer, Director, Editor (Film/TV)
- The New York Times
- Adobe Photoshop, Art Direction, Commercial, Conceptual, Design, Print
- Advertising, App Design, Billboards
- Project Industries