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Liquitex Research Residency

Working with Liquitex, we expanded their research residency beyond their existing London and New York outposts. The program was envisioned to support the creation, presentation, and dissemination of contemporary painting practices. Centered on learning, these partnerships promoted our understanding of the medium, coinciding with the launch & campaign for Liquitex’s cadmium -free acrylic paint—the world’s first non-cadmium acrylic paint—offering artists a safer medium + positioning Liquitex as product used with confidence by professional artists.

Project Roles
Creative Director, Project Manager, Content Producer
Company
Liquitex
Skills
Brand Strategy, Content Strategy, Creative Strategy, Project Management
Media
Art, Branded Content, Case Study Videos
Project Industries
Advertising, Retail
Liquitex Research Residency