I worked with Nike Training for years, and I've been part of several of the evolutions that have made it one of Nike's most interesting and experimental categories.
I created the artwork for Nike's first-ever podcast, TRAINED, and helped establish creative guidelines for how the show is represented on all channels. It's a super legit podcast, and it won a Webby. You should check it out.
I also led the creation of seasonal editorial content for NTC app users as well as for NTC Pro (a service for professional trainers only). Most recently, I led the team that created comms to introduce and support the launch of NTC Premium. Asking users to pay for app content was uncharted territory for Nike, and (trust me) not a painless process. But that's what made it a fun challenge.
- Project Roles
- Content Producer, Content Strategist, Creative Director, Designer, Editor (Brand/Content), Retoucher, UI Designer, UX/IA Designer
- Nike Training
- Adobe Illustrator, Adobe Photoshop, Brand Strategy, Content, Content Strategy, Creative Strategy, Design, Low / High Fidelity Prototyping, Sketch, Sports
- Advertising, Branded Content, Interaction Designs, Mobile Apps, Social Media Content
- Project Industries
- Advertising, Health/Pharma, Sports