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Coaches VS Cancer - United Front

The American Cancer Society's Coaches VS Cancer program raises awareness and lifesaving funds every year. We created a :30 TV spot that aired during several key ACC matchups on CBS. It featured high profile coaches talking trash against the one rival they can all agree needs to be defeated.

Project Roles
Copywriter
Company
American Cancer Society
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Non-Profit