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Turo — From Product Co. To Lifestyle Brand

Turo is disrupting the car rental industry by connecting renters directly to vehicle owners. Over a nine-month period, we rethought every aspect of the experience. The new brand challenges the typical perception of this outdated industry — transforming rental cars from a simple utility, to a more integral part of our journey — turning travel into adventure. Props to Brian Wood, the DesignStudio team, and a lovely client.

Project Roles
Creative Director
Company
DesignStudio
Skills
Art Direction, Brand Strategy, Design, Type Design
Media
Brand Guidelines, Brand Identity, Branding
Project Industries
Automotive, Startups, Technology, Travel/Tourism
Turo — From Product Co. To Lifestyle Brand
Turo — From Product Co. To Lifestyle Brand
Turo — From Product Co. To Lifestyle Brand
Turo — From Product Co. To Lifestyle Brand
Turo — From Product Co. To Lifestyle Brand
Turo — From Product Co. To Lifestyle Brand