T-Levels - Department for Education

Project Manager & Digital Producer on the T-Levels campaign from production to final delivery. The United Kingdom Department for Education needed to launch the T Level qualification, a technical, more vocational alternative to A Levels. The key concept was that it was a "next level" qualification, allowing students who take the course to have broader career opportunities within the UK economy. We delivered a suite of OOH (both static and motion) assets, social media animations, leaflets, emails, brand guidelines and a toolkit for the different employers and providers to use in their communications.