Long Live the Local - British Beer & Pub Alliance

Project Manager & Digital Producer on the Long Live the Local campaign from production to final delivery. The project is for the British Beer and Pub Alliance to help stop the beer tax from rising in the UK. Creatively, we wanted to hit the public with an emotional campaign that helped them realise how vital the Pub is for British culture. We used the love of community, sports and music to show how the pub is a place for everyone. We delivered dynamic HTML5 banners, social media content, print, and a full take over of Westminster station.