The line came after we found only the most striking images on the site, curated them and hung them all on a wall. It did not look like stock. It looked like art. “It’s Not Stock. It’s Shutterstock.” Our strategy became to simply demonstrate that Shutterstock could challenge your bias against “stock” and be a creative partner with every brand action. One of those actions: the award-winning viral sensation “Fyrestock”.
- Project Roles
- Copywriter, Creative Director
- Content Strategy, Content Writing, Creative Strategy
- Commercials - Video, Social Media Content
- Project Industries