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Okay
Shutterstock

The line came after we found only the most striking images on the site, curated them and hung them all on a wall. It did not look like stock. It looked like art. “It’s Not Stock. It’s Shutterstock.” Our strategy became to simply demonstrate that Shutterstock could challenge your bias against “stock” and be a creative partner with every brand action. One of those actions: the award-winning viral sensation “Fyrestock”.

Project Roles
Copywriter, Creative Director
Company
Shutterstock
Skills
Content Strategy, Content Writing, Creative Strategy
Media
Commercials - Video, Social Media Content
Project Industries
Advertising
Shutterstock
Collaborators