With all the hype around Black Friday, we wanted to try something different. Instead of gadgets and jeans, what would happen if we bought items that could make a real difference to someone’s life?
So we launched Choose Love - the world's first store to sell real products for refugees. From blankets to life vests, to entire meals, every purchase went towards a matching item for a refugee, delivered via one of the 80+ projects Help Refugees supports across the world.
OUTCOME: within the two months, we raised over $2 million, and the donations haven’t stopped.
That’s thousands of rescue missions, hot meals, shelter, clothing, and medical support for those in need.
- Project Roles
- Art Director, Retoucher
- Art Direction
- Advertising, Photography, Events, Social Media Content
- Project Industries
- Fashion, Non-Profit, Retail