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Choose Love

With all the hype around Black Friday, we wanted to try something different. Instead of gadgets and jeans, what would happen if we bought items that could make a real difference to someone’s life? So we launched Choose Love - the world's first store to sell real products for refugees. From blankets to life vests, to entire meals, every purchase went towards a matching item for a refugee, delivered via one of the 80+ projects Help Refugees supports across the world. OUTCOME: within the two months, we raised over $2 million, and the donations haven’t stopped. That’s thousands of rescue missions, hot meals, shelter, clothing, and medical support for those in need.

Project Roles
Art Director, Retoucher
Skills
Art Direction
Media
Advertising, Photography, Events, Social Media Content
Project Industries
Fashion, Non-Profit, Retail
Choose Love
Choose Love
Choose Love
Choose Love
Choose Love
Choose Love
Choose Love