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Blueprint Income

Blueprint Income is a startup that wants to help Americans get to retirement with more peace of mind. The company faces the challenges of being a “fin tech” startup: a fairly young financial product which require an important influx of money from potential customers. How to look like an innovative startup while feeling trustworthy? The branding conveys clarity as well as reassurance. The branding is two-fold: On the one hand the “serious” part with the grid, the structural logo and the logomark that fits mathematically into the mothergrid and the range of blues. On the other hand the “relaxing” part, with warmer colors, sunny illustrations and curved shapes.

Project Roles
Art Director, Designer
Company
Untitled Worldwide
Skills
Adobe Illustrator, Art Direction, Brand Strategy, Creative Research, Design
Media
Brand Guidelines, Brand Identity, Branding, Illustrations, Websites
Project Industries
Finance, Startups
Blueprint Income
Blueprint Income
Blueprint Income
Blueprint Income
Blueprint Income
Blueprint Income