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Hatters | Adventure in Vegetables
This brief came in and nobody wanted it. I took the meeting, met an eccentric woman who dumped a bag of heirloom vegetables on the table and I instantly fell in love. We developed branding for 10 heirloom vegetables to launch in Australian supermarkets. These were vegetables Aussies had never seen.
We then went on to win a Cannes Lion for design.
- Project Roles
- Creative Director
- Company
- Whybin TBWA
- Skills
- Art Direction, Creative Direction, Design, Digital, Food, Outdoor, Packaging Design, Print
- Media
- Advertising, Books, Brand Identity, Branded Content, Branding, Websites
