Prep H is so synonymous with hemorrhoids and anal itching that even talking about the product, let alone purchasing it in a store, can be an uncomfortable experience. But it doesn’t have to be. This campaign set out to make America comfortable dealing with the uncomfortable. We set the launch spot in the real American small town of Kiester, Minnesota.
Creative Director, Designer
Adobe InDesign, Adobe Photoshop, Design
Advertising, Billboards, Commercials - Broadcast, Social Media Content