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Preparation H

Prep H is so synonymous with hemorrhoids and anal itching that even talking about the product, let alone purchasing it in a store, can be an uncomfortable experience. But it doesn’t have to be. This campaign set out to make America comfortable dealing with the uncomfortable. We set the launch spot in the real American small town of Kiester, Minnesota.

Project Roles
Creative Director, Designer
Company
Preparation H
Skills
Adobe InDesign, Adobe Photoshop, Design
Media
Advertising, Billboards, Commercials - Broadcast, Social Media Content
Project Industries
Packaged Goods
Preparation H
Preparation H
Preparation H
Preparation H