We Belong to something Beautiful.
The new Sephora motto is a plan of action for the brand, a promise to continue working to making the beauty space a more inclusive environment for everyone. The brand and its new platform has been created to make all of Sephora's diverse customers and employees feel a sense of belonging.
As part of the new platform for Sephora, the retailer has adopted a new manifesto that represent its desire to continue to work toward equality and inclusivity. The manifesto reads, "Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences. We will never stop building a community where diversity is expected, self-expression is honored, all are welcomed, and you are included."
- Project Roles
- Creative Director
- Wednesday Agency NYC
- Art Direction, Copywriting, Creative Direction, Creative Strategy, Design, Film, Filmmaking
- Brand Films, Branded Content, Large Format Photography (Film)
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