Spec piece created in response to a Young Glory brief asking to get more people interested in skateboarding. Awarded Finalist.
The idea: Launch a loyalty program for Plan B Skateboards that rewards accidental injuries that happen while skateboarding.
Did this project solo, from concept to case study creation.
Art Director, Copywriter, Editor (Brand/Content)
Adobe Premiere Pro, Art Direction, Conceptual, Copywriting, Editing, Marketing Strategy