Goose Island Beer Co
Complete rebranding of the brewery
New logos and identity system
Redesign all bottles, cans and packaging
First integrated advertising campaign, including: tv; brand content, print, outdoor, transit takeovers, consumer experiences, brewery tour, tap room design
- Project Roles
- Copywriter, Creative Director
- Company
- Goose Island
- Skills
- Brand Strategy, Content, Copywriting, Creative Direction, Creative Strategy, Experiential, Packaging Design
- Media
- Commercials - Broadcast, Commercials - Radio, Social Media Content