For History Channel 2's first-ever advertising done out-of-house, Millennials were targeted with an integrated campaign (print, digital and video) that showcased fascinating facts from history that were not only entertaining but quite pertinent to their daily experiences. History Channel 2 boosted their Nielsen ratings and market share with the Millennial audience, and the award-winning campaign created a tone of voice that the rest of the cable network's communications utilized for all its viewers.
Copywriter, Creative Director
The History Channel
Art Direction, Brand Strategy, Conceptual, Content Strategy, Copywriting, Post-Production, Print