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Stoli - Refreshing The Original

Millennials think that Vodka comes from Texas. To them, Stoli was dated and generic, viewed as something that your parents might enjoy. To reach this new growing market, Stoli launched its first new marketing campaign in 7 years, highlighting its 80 years of pioneering heritage in the spirits industry with a new digital experience focused on authenticity and originality. Our assignment was to create a reason for millennials to care about “The Vodka” again, our concept was to celebrate the moments in our collective culture, big or small, national or international, historical or current, anything that brings joy, and best of all there was always something new to celebrate each day.

Project Roles
Art Director, Content Producer, Content Strategist, Creative Director, UI Designer, UX/IA Designer
Company
Stoli
Skills
Art Direction, Content Strategy, Creative Direction, Creative Research, Creative Strategy, Interaction, Interactive, Lifestyle, Usability Testing, User Behavior Research, User Research
Media
Advertising, Art, Branded Content, Branding, Social Media Content, Websites
Project Industries
Advertising, Beverage, Lifestyle, Wine/Spirits
Stoli - Refreshing The Original
Stoli - Refreshing The Original
Stoli - Refreshing The Original
Stoli - Refreshing The Original
Stoli - Refreshing The Original
Stoli - Refreshing The Original
Stoli - Refreshing The Original
Stoli - Refreshing The Original
Stoli - Refreshing The Original