Stoli - Refreshing The Original
Millennials think that Vodka comes from Texas. To them, Stoli was dated and generic, viewed as something that your parents might enjoy. To reach this new growing market, Stoli launched its first new marketing campaign in 7 years, highlighting its 80 years of pioneering heritage in the spirits industry with a new digital experience focused on authenticity and originality. Our assignment was to create a reason for millennials to care about “The Vodka” again, our concept was to celebrate the moments in our collective culture, big or small, national or international, historical or current, anything that brings joy, and best of all there was always something new to celebrate each day.
- Project Roles
- Art Director, Content Producer, Content Strategist, Creative Director, UI Designer, UX/IA Designer
- Art Direction, Content Strategy, Creative Direction, Creative Research, Creative Strategy, Interaction, Interactive, Lifestyle, Usability Testing, User Behavior Research, User Research
- Advertising, Art, Branded Content, Branding, Social Media Content, Websites
- Project Industries
- Advertising, Beverage, Lifestyle, Wine/Spirits