Okay
Staples Back To School

I was the Group Creative Director overseeing the account and the project's direction. I was leading a team of creatives through concept to execution. The project extended the "It's Pro Time" tagline line that we developed to demonstrate that having a pro mindset is a state of mind that starts at with Back to School.

Project Roles
Creative Director
Company
MRM//McCann
Skills
Art Direction, Conceptual, Copywriting, Creative Direction, Post-Production
Media
Commercials - Broadcast, Short Films
Project Industries
Advertising, Retail