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U.S. Army In our Boots
Using immersive, virtual reality storytelling, we turned young Americans into real U.S. Army Soldiers and dropped them into four high-stakes missions. They saw, heard and felt everything real soldiers feel: The fear, adrenaline, and excitement of battle. Nothing was exaggerated or censored. They stepped into the boots of Active Duty Soldiers to finally answer the question: Do I have what it takes to be a Soldier?
- Project Roles
- Creative Director
- Company
- McCann
- Skills
- 360° Video, Art Direction, Copywriting, Creative Direction, Creative Strategy, Management of Teams 1-10, Mobile, Multi-cultural, Social, Sound Design, Usability Testing
- Media
- Advertising, Brand Films, Virtual Reality
- Project Industries
- Government
