Dribe - A new way of driving

Dribe is a new type of business that brings the car subscription service to the Danish market. It allows the user to sign up for the membership, select their own vehicles and pick up at the designated locations.

Challenge:
The cost of vehicle ownership takes up to 2.5 times in Denmark compares to the US, so that makes the vehicle ownership less accessible for most people. Dribe is a game changer by offering a whole new way to drive a car. The basic requirements of the app included the ability to browse and filter “ride” options, book, pick up, return and participate in a multi-tiered loyalty program.

Solution:
As a Visual Designer, I corporate with UX and UI lead to developing a visual system that was sustainable and scalable as the product itself would stretch across various B2C, B2B and portal-based platforms. I was able to help develop our icon, logo, color and component systems while working closely with our Front End developers. Additionally, I was able to heavily inform and influence the overall visual direction with extensive research.