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Cricket Wireless (AT&T) Brand Campaign

After Cricket was acquired by AT&T, our agency was hired to rebrand the regional prepaid provider. We developed a cast of animated characters that represented what it could feel like if you loved your wireless company as much as your phone. After four years of the campaign, Cricket is now one of the top 3 brands in the prepaid category.

Project Roles
Creative Director, Designer, Writer
Company
Cricket Wireless
Skills
3D, Cartoonist, Outdoor, Print, Retail, TV
Media
3D Animations, Brand Films, Brand Guidelines, Brand Identity, Case Study Videos, Commercials - Video, Presentations, Social Media Content
Project Industries
Advertising, Technology
Cricket Wireless (AT&T) Brand Campaign
Collaborators